The Poster Handbook: A Guide to the World's Greatest Posters

John Hegarty

ISBN 10: 078582894X / ISBN 13: 9780785828945

Editore: Chartwell Books, 2012

Riguardo questo articolo

Book VG hard copy, advertising posters decorated front and rear, No DJ tight as new spine and inner hinges. Previous owners notes on front endpapers. No other marks or blemishes found on clean bright unmarked text. Color posters throughout. Nostalgia in living color.

Codice articolo 5932

Dati bibliografici

• Titolo: The Poster Handbook: A Guide to the World's Greatest Posters
• Editore: Chartwell Books
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 078582894X
• ISBN 13: 9780785828945
• Rilegatura: Hardcover
• Edizione: 2nd Edition
• Condizione: Very Good
• Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

Advertisements are a reflection into our culture, our society, our views and values. Or, do they reflect an alternate reality of ideals that no reality lives up to? As readers flip through the images included in this full-color, pocket-sized reference, they can study the art of advertising over the last centuries in the United States and across the globe. The Poster Handbook's flexibound cover makes it portable and sturdy. Print advertisements are iconic works of art, with a beautiful balance of color, photography, typography, and design.

The Poster Handbook is broken into sections like Food and Drink, Household Items, Entertainment, and Fashion, and shows the epic, historic advertising images from various eras. The illustrator or art director is identified, along with the agency and year of printing.

This book is a necessary addition to any artist’s library, and an essential reference for modern advertisers. Print advertisements inform and shape advertisements on the web, television, and interactive design, and the ads in this book are the building blocks to modern promotions.