Distilling the essence of what makes a writer successful, The POWER Process applies the NLP model to writing in all forms. If you need to write effective copy, or if you wish to embark on a creative project, this invaluable aid and reference guide will revolutionise and energise your approaches to writing.

Recensione

"The authors have pioneered new ground. This excellent, readable and practical book charts the path for effective writing by using the high-level distinctions of excellence from the field of NLP and will especially make a difference in the field of business writing." --Michael Hall Ph.D.

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