Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

Gay Flashman

7 valutazioni di Goodreads

Lingua: inglese

Editore: KOGAN PAGE, 2020

1789661013 / 9781789661019

Da: Buchpark, Trebbin, GermaniaBuchpark

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

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Condizione: Usato - Ottimo

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Descrizione dell’articolo da parte del venditore

Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains:- What makes a great story?- What audiences want to hear;- And shows the most effective ways to deliver itBy demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.…

Codice articolo 34889562/1002

Titolo
Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling
Autore
Gay Flashman
Editore
KOGAN PAGE
Anno di pubblicazione
2020
Condizione
Sehr gut
Rilegatura
Rilegato
Lingua
inglese
ISBN 10
1789661013
ISBN 13
9781789661019
Cataloghi dei venditori
Bücher

Buchpark

Trebbin, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 105,00EUR 130,00
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