Getting your message across on paper and presenting a proposal in clear and persuasive form are essential skills for businesspeople. This book provides practical pointers for executives and managers who need to impress, convince and persuade colleagues or clients. Offering checklists, exercises and examples, it explains how to make a plan of what to write, get words down on paper and edit them to achieve the best result. The guide aims to help anyone write appropriately for a target audience and put over a good case, using both information and style.

Informazioni sull?autore

Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

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