A Practical Introduction to Mixed Methods for Business and Management

Bazeley, Pat

ISBN 10: 1526462486 / ISBN 13: 9781526462480

Editore: SAGE Publications Ltd, 2018

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Dati bibliografici

• Titolo: A Practical Introduction to Mixed Methods for Business and Management
• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1526462486
• ISBN 13: 9781526462480
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

Informazioni sull?autore

Pat Bazeley provides research training and consulting to academics, graduate students, and practitioners from a wide range of disciplines and settings both locally and internationally. She has worked in community development, project consulting, and in academic research development. Pat helps researchers to design for and make sense of data generally, and to manage and analyse qualitative and mixed methods data in particular. She has published on qualitative and mixed methods analysis and on the career development and performance of researchers.