Practical Strategies prepares students to keep up with today’s constantly changing workplace, providing a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. Full of clear, practical advice and real-world examples from a range of sources, the fourth edition gives students practice with the kinds of writing processes and products they’ll encounter on the job and shines a light on the challenges of writing in a variety of contexts across a variety of media. And Achieve facilitates student engagement with document-based cases tied to writing assignments, practice and assessment opportunities, an interactive ebook, and more. Practical Strategies continues to enable students to become effective, responsible communicators in a technologically saturated world.

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Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.

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