The Practice of Public Relations

Seitel, Fraser P.

ISBN 10: 0133083578 / ISBN 13: 9780133083576

Editore: Pearson Education, Limited, 2013

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 13739815-6

Riassunto:

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, thePractice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.

Informazioni sull'autore:

Fraser P. Seitel is a veteran of four decades in the practice of public relations. (Although he is still extraordinarily young!) In 2000,PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century.

In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller.

Mr. Seitel is a regular guest on television and radio. In addition to his appearances on a variety of programs on the Fox News Network, he has appeared on ABC’sGood Morning America, CNBC’s Power Lunch, CNN’s Larry King Live, as well as on MSNBC, Fox Business Network, the Fox Radio Network and National Public Radio.

Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.

Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.

After studying and examining many texts in public relations, he concluded that not one of them “was exactly right.” Therefore, in 1980, he wrote the first edition ofThe Practice of Public Relations “to give students a feel for how exciting this field really is.” In three decades of use at hundreds of colleges and universities, Mr. Seitel’s book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

Dati bibliografici

Titolo: The Practice of Public Relations
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: Very Good
Edizione: 12th Edition.