Titolo: This Won't Be Pretty: First-Year Lessons for the Female Entrepreneur
Editore: Grammar Factory Publishing
Data di pubblicazione: 2020
Lingua: Inglese
ISBN 10: 1989737129
ISBN 13: 9781989737125
Rilegatura: Paperback
Condizione: Very Good
Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room. Some are. Many are not.

This is a book for the latter. With a background in education and creative writing, Cassandra D'Alessio never intended to be a business owner. But after feeling unfulfilled in her career, she started and grew a successful marketing business without any real guidebook or role model. In This Won't Be Pretty, she now shares the lessons from her first year as an entrepreneur, including real-world tactics for businesswomen of all industries, backgrounds and personality types.

In This Won't Be Pretty, you'll learn:

How to build an authentic brand that consistently represents your business
How to find the right clients who you're best positioned to serve
How to fire the wrong clients in order to grow your business
How to adapt to the always-changing environment of entrepreneurship
How to overcome failure and learn valuable lessons from it

From side-hustling accountants to app-designing engineers, female entrepreneurship is for all. Part memoir, part business strategy, This Won't Be Pretty is a real look at the chaos, humor and sometimes difficult lessons of your first year in business and how that first year can alter your life forever - in the best way possible.

Informazioni sull?autore

Cassandra D'Alessio is the founder of Next Page Brand Strategies, Inc., a marketing agency dedicated to helping businesses tell authentic stories that build brand loyalty and drive customers to action. She earned her B.A. in Creative Writing from Miami University (Ohio) and her M.A. in English Literature from the University of Louisville. Since 2007, she has held a variety of marketing leadership roles as well as a visiting lecturer position at the University of North Carolina-Charlotte. This Won't Be Pretty is Cassandra's first book.

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