Pricing Photography: The Complete Guide to Assignment and Stock Prices

Heron, Michal/ Mactavish, David

ISBN 10: 1581158882 / ISBN 13: 9781581158885

Editore: Allworth Pr, 2012

Riguardo questo articolo

4th edition. 160 pages. 1.11x0.05x0.85 inches. In Stock.

Codice articolo __1581158882

Dati bibliografici

• Titolo: Pricing Photography: The Complete Guide to Assignment and Stock Prices
• Editore: Allworth Pr
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1581158882
• ISBN 13: 9781581158885
• Rilegatura: Paperback
• Edizione: quarta edizione
• Condizione: Brand New

Descrizione articolo

Riassunto

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Informazioni sull?autore

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.