A Primer on Business Analytics: Perspectives from the Financial Services Industry
Seetharam, Yudhvir
ISBN 10: 1648028187 ISBN 13: 9781648028182
Editore: Information Age Publishing 2022-01, 2022
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Codice articolo 6666-IUK-9781648028182
Riassunto:
This book will provide a comprehensive overview of business analytics, for those who have either a technical background (quantitative methods) or a practitioner business background. Business analytics, in the context of the 4th Industrial Revolution, is the “new normal” for businesses that operate in this digital age. This book provides a comprehensive primer and overview of the field (and related fields such as Business Intelligence and Data Science). It will discuss the field as it applies to financial institutions, with some minor departures to other industries. Readers will gain understanding and insight into the field of data science, including traditional as well as emerging techniques. Further, many chapters are dedicated to the establishment of a data-driven team – from executive buy-in and corporate governance to managing and quantifying the return of data-driven projects.
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Titolo: A Primer on Business Analytics: Perspectives...
Casa editrice: Information Age Publishing 2022-01
Data di pubblicazione: 2022
Legatura: PF
Condizione: New