A Primer on Partial Least Squares Structural Equation Modeling (Pls-Sem)

Joe Hair

ISBN 10: 1544396406 / ISBN 13: 9781544396408

Editore: Sage Publications, 2021

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nach der Bestellung gedruckt Neuware - Printed after ordering - The third edition ofA Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to explain the details of this method, with limited emphasis on equations and symbols. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications. Learning objectives, review and critical thinking questions, and key terms help readers cement their knowledge. This edition has been thoroughly updated, featuring the latest version of the popular software package SmartPLS 3. New topics have been added throughout the text, including a thoroughly revised and extended chapter on mediation, recent research on the foundations of PLS-SEM, detailed descriptions of research summarizing the advantages as well as limitations of PLS-SEM, and extended coverage of advanced concepts and methods, such as out-of-sample versus in-sample prediction metrics, higher-order constructs, multigroup analysis, necessary condition analysis, and endogeneity. Codice articolo 9781544396408

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Titolo: A Primer on Partial Least Squares Structural...

Casa editrice: Sage Publications

Data di pubblicazione: 2021

Legatura: Taschenbuch

Condizione: Neu

Edizione: terza edizione