Principles of Behavior Modification

Bandura, Albert

ISBN 10: 0030811511 / ISBN 13: 9780030811517

Editore: Holt, Rinehart and Winston, 1969

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Bound in publisher's cloth. Hardcover. Good binding and cover. Shelf wear. Clean, unmarked pages. ix, 677 pages : illustrations ; 24 cm. Dr. Bandura presents basic psychological principles governing human thought and behavior within the conceptual framework of social learning. This theory emphasizes the prominent roles played by vicarious, symbolic, and self-regulatory processes in psychological functioning. Dr. Bandura believes the reason for the sustained interest in this book is because it provided a unified conceptual framework within which to study diverse psychological phenomena and it specified procedures for effecting change. Behavior modification is the use of empirically demonstrated behavior change techniques to increase or decrease the frequency of behaviors, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of behavior through its extinction, punishment and/or satiation. Most behavior modification programs currently used are those based on Applied behavior analysis (ABA), formerly known as the experimental analysis of behavior which was pioneered by B. F. Skinner. Codice articolo 2408020012

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Titolo: Principles of Behavior Modification

Casa editrice: Holt, Rinehart and Winston

Data di pubblicazione: 1969

Legatura: Hardcover

Condizione: Very Good

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Book by Bandura Albert