Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Codice articolo 6545-9780131659032

Contatta il venditore

Segnala questo articolo

Dati bibliografici

Titolo: Principles of Marketing: European Edition
Editore: Prentice-Hall 01/02/1996
Data di pubblicazione: 1996
Lingua: Inglese
ISBN 10: 0131659030
ISBN 13: 9780131659032
Rilegatura: Rilegato
Condizione: Very Good

Descrizione articolo

Riassunto

The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.

Product Description

Book by PHILIP KOTLER GARY ARMSTRONG JOHN A SAUNDERS VERON

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Visita la pagina della libreria

Informazioni sull?azienda del venditore

WRAP Ltd
Unit 4, 119 Loverock Rd, Reading, RG30 1DZ, United Kingdom

Condizioni di vendita e spedizione

Condizioni di vendita

We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.

Diritto di recesso

Condizioni di spedizione

All books will normally be shipped within 1 working day of being ordered. We provide the best shipping rates we can to each country and you can rest assured that if you are not happy with anything you receive, you have a 100% money-back guarantee with us.

Tariffe di spedizione da Regno Unito a Italia

Tariffe di spedizione da Regno Unito a Italia
Quantit� dell?ordine	Da 4 a 15 giorni lavorativi	Da 4 a 15 giorni lavorativi
Primo articolo	EUR 8.58	EUR 8.58

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.