Principles and Practice of Marketing 10/e

Lingua: inglese

Editore: McGraw-Hill, GB, 2023

1526849534 / 9781526849533

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The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald's plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research and Consultancy Application and an active member of the Town Centres Research Interest Group.

Codice articolo LU-9781526849533

Titolo
Principles and Practice of Marketing 10/e
Autore
David Jobber, Fiona Ellis-Chadwick
Editore
McGraw-Hill, GB
Anno di pubblicazione
2023
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1526849534
ISBN 13
9781526849533
Peso dell'articolo
1700 grammi
Dimensioni
19.6 x 3.4 x 26 cm

Rarewaves USA

HEBRON, KY, U.S.A.

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Venditore AbeBooks dal 10 giugno 2025

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