Principles and Practice of Social Marketing: An International Perspective. Questo articolo non è disponibile.
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Lingua: inglese
Editore: CAMBRIDGE, 2010
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Descrizione dell’articolo da parte del venditore
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn t.
Codice articolo 594738698
- Titolo
- Principles and Practice of Social Marketing: An International Perspective
- Autore
- Donovan, Rob|Henley, Nadine
- Editore
- CAMBRIDGE
- Anno di pubblicazione
- 2010
- Condizione
- New
- Rilegatura
- Gebunden
- Lingua
- inglese
- ISBN 10
- 0521194504
- ISBN 13
- 9780521194501
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
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Informazioni sull’autore
Rob Donovan is Professor of Behavioural Research at the Centre for Behavioural Research in Cancer Control in the Faculty of Health Sciences, Adjunct Professor of Social Marketing and Co-Director of the Social Marketing Research Unit at Curtin Business School, Curtin University, Western Australia.
Nadine Henley is Professor of Social Marketing, Director of the Centre for Applied Social Marketing Research and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law at Edith Cowan University, Western Australia.
Nadine Henley is Professor of Social Marketing, Director of the Centre for Applied Social Marketing Research and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law at Edith Cowan University, Western Australia.
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