The Principles of Product Development Flow: Second Generation Lean Product Development

Reinertsen, Donald G.

ISBN 10: 1935401009 / ISBN 13: 9781935401001

Editore: Brand: Celeritas Publishing, 2009

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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Codice articolo 43014229/202

Dati bibliografici

• Titolo: The Principles of Product Development Flow: Second Generation Lean Product Development
• Editore: Brand: Celeritas Publishing
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 1935401009
• ISBN 13: 9781935401001
• Rilegatura: Rilegato
• Condizione: Sehr gut

Descrizione articolo

Riassunto

The dominant paradigm for managing product development is wrong; not just a little wrong, but wrong to its very core. Stagnant piles of idle work lengthen cycle time, delay vital feedback and destroy process efficiency. Yet today, these queues remain unmanaged. This landmark book defines a new approach, one based on solid economics and real science. It focuses on controlling the invisible and unmeasured queues that undermine all aspects of product development performance. This is the first book that comprehensively describes the underlying principles that create flow in product development processes, principles that have produced 5 to 10 times improvements, even in mature processes. It combines a detailed explanation of the real science behind flow and a rich set of practical methods. Its 175 underlying principles are organized into eight major areas. It begins where other books on product development end, and is guaranteed to change the way you think about product development.

Informazioni sull?autore

For 30 years, Don Reinertsen has been a thought leader in the field of product development. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the financial value of development speed. This article is believed by some observers to have triggered the movement to shorten development cycles in American industry. In 1985, he coined the term Fuzzy Front End to describe the earliest stage of product development. In 1991, he wrote the first article showing how queueing theory could be practically applied to product development.His 1991 book, Developing Products in Half the Time, coauthored with Preston Smith, has become a product development classic. It has been translated into seven languages. His 1997 book, Managing the Design Factory, was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the 12 years since this book appeared, this approach has become known as lean product development.For 15 years, Don taught executive courses at California Institute of Technology, and he currently teaches public seminars throughout the world. He has a B.S. in electrical engineering from Cornell, and an M.B.A. with distinction from Harvard Business School.His company, Reinertsen & Associates, has helped leading companies throughout the world improve their product development processes for over 20 years.