This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

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"I am impressed with the continued depth and insight the authors maintain in seeing and addressing trends in speech communication. I think this book is very well-written. I think it is scholarly. It is certainly timely."—James Monroe Stewart, Tennessee Technical University

"The material on cultural diversity is especially well-done. I applaud the focus on meetings and conference as typical settings for public presentations."—Thomas B. Harte, Southeast Missouri State University

"This [text] is written in a user-friendly, accessible manner and the examples provided offer a window onto the world-today's world."—Julie Mactaggart, University of Minnesota

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Principles & Types of Speech Communication

Raymie McKerrow; Bruce E. Gronbeck; Douglas Ehninger; Alan Monroe

Usato - Rilegato

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