Riassunto
"You would be an idiot to hand out the keys to your house or your business and to give away your credit cards and passwords and then hope for the best. Not following John Sileo's advice and protecting your privacy is just that: hoping for the best. This book is the answer to giving yourself peace of mind."-Larry Winget, five-time New York Times and Wall Street Journal bestselling author of TV personality
"Whether you are leading a large organization or your family, Privacy Means Profit is a sobering, practical, and readable guide for preventing information theft and regaining peace of mind."-Patrick Lencioni, President, The Table Group; author, The Five Dysfunctions of a Team and Getting Naked
John Sileo's identity was stolen from his small business and used to embezzle hundreds of thousands of dollars from his clients. The data breach ultimately destroyed John's business and consumed two years of his life as he fought to stay out of jail. Then he chose to fight back and speak out.
Emerging from this crisis, John became America's leading professional speaker on information survival, including identity theft prevention, data security, and safe social networking.
His satisfied clients include the Department of Defense, the Federal Trade Commission, the FDIC, BlueCross Blue Shield, Pfizer, the Federal Reserve Bank, Lincoln Financial Group, and hundreds of corporations, organizations, and associations around the world.
Bulletproof your organization against data breach, identity theft, and corporate espionage
Every business is one data breach away from becoming the media's next poster-child for poor data protection habits. If your business is responsible for exposing private informationùwhether customer identity, company financials, employee records, or intellectual capitalùthe consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation's proprietary information, whether it's physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.
John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.
Filled with current, real-world examples and cutting-edge strategies and applications, Privacy Means Profit will help you to:
-Clearly understand the underlying root causes of corporate data breach
-More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal
-Motivate the members of your organization to protect valuable company information
-Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction
-Internalize the consequences of inaction using illustrative real-life stories
From protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.
Informazioni sugli autori
John O. Sileo is President of The Sileo Group, which inspires organizations to proactively adapt to, take control of, and thrive in the ever-changing world of information exposure. His group offers keynote speaking, executive coaching, and privacy strategy. John's clients include the Department of Defense, FTC, FDIC, BlueCross BlueShield, Pfizer, the Federal Reserve Bank, Kimberly-Clark, Lincoln Financial Group, AARP, Prudential, Liberty Mutual, and financial institutions, universities and associations of all sizes. John's recent media appearances include 60 Minutes (International), Money Matters Today, NBC, ABC, and Fox.
JOHN D. SILEO is President of The Sileo Group, which inspires organizations to proactively adapt to, take control of, and thrive in the ever-changing world of information exposure. His group offers keynote speaking, executive coaching, and privacy strategy. John’s clients include the Department of Defense, FTC, FDIC, BlueCross BlueShield, Pfizer, the Federal Reserve Bank, Kimberly-Clark, Lincoln Financial Group, AARP, Prudential, Liberty Mutual, and financial institutions, universities and associations of all sizes. John’s recent media appearances include 60 Minutes (International), Money Matters Today, NBC, ABC, and Fox.
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