Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Lingua: inglese

Editore: Pearson Education (US), 2021

0135258529 / 9780135258521

Serie: Libro 9 di 14 - Addison-Wesley Data & Analytics

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Venditore AbeBooks dal 23 marzo 2026

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Descrizione dell’articolo da parte del venditore

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don?t. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You?ll learn how to: Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today?s social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual).…

Codice articolo CIN0135258529G

Titolo
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
Autore
Joanne Rodrigues
Editore
Pearson Education (US)
Anno di pubblicazione
2021
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0135258529
ISBN 13
9780135258521
Serie
Libro 9 di 14: Addison-Wesley Data & Analytics

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,66
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