The Product Development Challenge

Kim B. Clark

ISBN 10: 0875846092 / ISBN 13: 9780875846095

Editore: Harvard Business Review Press, 1995

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: Este libro explora cómo las empresas líderes en desarrollo de productos obtienen una ventaja competitiva al llevar tecnologías en rápida evolución a mercados cada vez más fragmentados con velocidad, eficiencia y alta calidad. Además, utilizan los talentos de toda la organización y los de proveedores, distribuidores y clientes para lograrlo. Esta colección de artículos y entrevistas de la Harvard Business Review explora cómo estas empresas tienen éxito, identificando un liderazgo sólido y un alto grado de integración como las características distintivas de las organizaciones que logran resultados sobresalientes de los esfuerzos de desarrollo de productos. EAN: 9780875846095 Tipo: Libros Categoría: Negocios y Economía Título: The Product Development Challenge Autor: Kim B. Clark Editorial: Harvard Business Review Press Idioma: en Páginas: 448 Formato: tapa dura.

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Dati bibliografici

• Titolo: The Product Development Challenge
• Editore: Harvard Business Review Press
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0875846092
• ISBN 13: 9780875846095
• Rilegatura: Rilegato
• Condizione: Como nuevo

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Riassunto

Top product development companies gain competitive advantage by bringing rapidly evolving technologies to increasingly fragmented markets with speed, efficiency, and high quality. What is more, they use the talents from across the organization and those of suppliers, distributors, and customers to do it.
This collection of articles and interviews from the Harvard Business Review further explores how these companies succeed, identifying strong leadership and a high degree of integration as the distinctive characteristics of organizations that achieve outstanding results from product development efforts. Featuring contributions from scholars and business leaders such as Ralph Gomory, Fumio Kodama, Edward McCracken, and the members of the Manufacturing Vision Group - an ad hoc team of academics and industry experts who studied development projects in five companies over four years - this volume offers a variety of perspectives useful to technical, functional, and general managers alike.
The Product Development Challenge describes successful business practices in organizations that include Chaparral Steel, Eastman-Kodak, Ford Motor, Hewlett-Packard, Honda, and Silicon Graphics, Inc., addresses organizational challenges; and provides frameworks for managing the processes, innovations, and R&D efforts that will lead to the winning product development projects of tomorrow - not just in high technology companies, but in any manufacturing environment.