Product Development and Management Body of Knowledge : A Guidebook for Product Innovation Training and Certification

Lingua: inglese

Editore: Wiley Mai 2024, 2024

1119829941 / 9781119829942

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification examThe newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.PDMA Body of Knowledge includes detailed coverage of topics including:\* The key factors that lead to successful product innovation management.\* The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.\* The role of portfolio management in selection of the right product innovation projects for an organization.\* Description of various product innovation processes and the pros and cons of each.\* The application of tools and techniques at various stages of the design and development process.\* The application of market research throughout product innovation.\* The importance of the right culture and team development.The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base.…

Codice articolo 9781119829942

Titolo
Product Development and Management Body of Knowledge : A Guidebook for Product Innovation Training and Certification
Autore
Chad McAllister
Editore
Wiley Mai 2024
Anno di pubblicazione
2024
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1119829941
ISBN 13
9781119829942
Edizione
terza edizione
Peso dell'articolo
972 grammi
Dimensioni
269x220x32 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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