Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research

Lingua: inglese

Editore: Wiley Okt 2022, 2022

111971284X / 9781119712848

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - PRODUCT INNOVATION TOOLBOXDiscover how to implement consumer-centric innovation to help create new product development in this latest editionIn recent years, behavioral approaches, social media listening, and other new techniques and technologies--digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others--have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market.Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach.The new edition focuses on the integration and connection of all data--both structured and unstructured for deep learning and activation, rather than a differentiated qualitative--quantitative approach, reflecting the shifting relationships involved in the latest developments in the field.The second edition of Product Innovation Toolbox also includes:\* Revised material for more than 70% of the manual, with 11 new and extensively updated chapters\* New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation\* Upgraded versions of tools in each updated section, with fresh examples\* New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies\* An emphasis on tools with global applicationsProduct Innovation Toolbox is an essential resource for product developers, marketers, and technologists.…

Codice articolo 9781119712848

Titolo
Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research
Autore
Kannapon Lopetcharat
Editore
Wiley Okt 2022
Anno di pubblicazione
2022
Condizione
Neu
Rilegatura
Buch
Lingua
inglese
ISBN 10
111971284X
ISBN 13
9781119712848
Edizione
seconda edizione
Peso dell'articolo
1129 grammi
Dimensioni
250x175x34 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 42,90EUR 58,55
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