A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation (Paperback)

David Michaelson

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Lingua: inglese

Editore: Business Expert Press, Sterling Forest, 2014

160649984X / 9781606499849

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Venditore AbeBooks dal 22 giugno 2007

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Paperback. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approachone that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function. Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Codice articolo 9781606499849

Titolo
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation (Paperback)
Autore
David Michaelson
Editore
Business Expert Press, Sterling Forest
Anno di pubblicazione
2014
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
160649984X
ISBN 13
9781606499849
Edizione
seconda edizione

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 32,07EUR 38,14
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