A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

David Michaelson

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Lingua: inglese

Editore: Business Expert Press, 2014

160649984X / 9781606499849

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

Codice articolo CIN160649984XG

Titolo
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Autore
David Michaelson
Editore
Business Expert Press
Anno di pubblicazione
2014
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
160649984X
ISBN 13
9781606499849
Edizione
seconda edizione

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,57
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