Profitable Exporting: A Complete Guide to Marketing Your Products Abroad

Gordon, John Steele

ISBN 10: 0471575143 / ISBN 13: 9780471575146

Editore: Wiley, 1993

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Sewn binding. Cloth over boards. 388 p. Audience: General/trade. No previous owner's name clean tight inside pages No bent corners HC 249.

Codice articolo Alibris.0032510

Dati bibliografici

• Titolo: Profitable Exporting: A Complete Guide to Marketing Your Products Abroad
• Editore: Wiley
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0471575143
• ISBN 13: 9780471575146
• Rilegatura: Hard cover
• Edizione: 2nd ed.
• Condizione: Fine in very good dust jacket.

Descrizione articolo

Riassunto

American business is becoming increasingly aware of the emergence of trade blocs in Asia, Europe, and North America, as well as among the newly industrialized countries. Successful exporting of goods and services can open the door to overseas markets bearing over 5 billion individual consumers! Six hundred and fifty million of these consumers have purchasing power comparable to that exercised by U.S. industry and individuals. To succeed in the international export market, however, requires a combination of foresight, commitment, and perspective.
Revised and updated to include the newest trade developments, Profitable Exporting, Second Edition delivers step-by-step guidance on entering and succeeding in the global marketplace.
Suitable for executives in small- to large-sized companies, this book provides the information needed to start and operate a profitable export business. Profitable Exporting, Second Edition leads you through the creation of an effective Export Marketing Plan and a corporate evaluation of the critical issues, including export readiness; identification of the most opportune markets, by product and region; market analysis; marketing strategies; pricing to achieve corporate objectives; financing and financial management; organization of export functions, and performance evaluation.
Profitable Exporting, Second Edition offers extensive treatment of a wide variety of issues, practices, techniques, and strategies for managing all aspects of the rapidly evolving world market. It includes discussion on: developing export agents and distributors abroad; financing export sales; utilizing countertrade; mastering foreign exchange; handling documents and licenses; packing, marking, and pricing goods for export markets; communicating effectively with customers; and overcoming tariffs, quotas, local rules, and other barriers to exports. New to this Second Edition are special sections on exporting goods to the new trading blocs of Europe, North America, and Asia.
As a single-source reference and guide to understanding, planning for, and breaking into the lucrative area of international exporting, Profitable Exporting, Second Edition provides all the information needed to manage, develop, and expand a profitable export business.

Product Description

Book by Gordon John S