Profiting from Uncertainty : Strategies for Succeeding No Matter What the Future Brings

Schoemaker, Paul J. H., Gunther, Robert E.

ISBN 10: 0743223284 / ISBN 13: 9780743223287

Editore: Free Press, 2002

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo GRP92076305

Dati bibliografici

• Titolo: Profiting from Uncertainty : Strategies for Succeeding No Matter What the Future Brings
• Editore: Free Press
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0743223284
• ISBN 13: 9780743223287
• Rilegatura: Rilegato
• Condizione: Very Good

Descrizione articolo

Riassunto

Argues that managers can find unexpected rewards by actively addressing professional uncertainties, demonstrating how the unpredictability of the future can enable opportunities, and explaining how to develop and analyze multiple industry scenarios using an options approach and making real-time adjustments. 30,000 first printing.

Informazioni sull?autore

Paul J. H. Schoemaker, Ph.D., a world-renowned authority on decision making and scenario-based strategic management, is chairman and CEO of Decision Strategies International, Inc. Formerly a strategic planner with Royal Dutch/Shell's scenario-planning group in London, Dr. Schoemaker has co-authored several books, including Decision Traps and Winning Decisions. In 2000, he co-edited Wharton on Managing Emerging Technologies. Schoemaker is the author of a landmark 1995 article, "Scenario Planning," the second most requested reprint in the forty-one-year history of Sloan Management Review. In 2000, he was awarded the Best Paper prize by the Strategic Management Society, which publishes the leading academic journals in the field. Schoemaker also serves as Research Director of the Mack Center for Technological Innovation at the Wharton School, where he teaches decision making and strategy. For more than ten years he taught at the University of Chicago, and he has been a visiting professor with Cedep at Insead in France as well as at the London Business School.