Promoting Monopoly : AT&T and the Politics of Public Relations, 1876-1941

Parameswaran, Radhika (EDT); Kitch, Carolyn (EDT); Pitts, Gregory (EDT); Place, Katie (EDT); Sanders, Meghan (EDT)

ISBN 10: 1433147343 / ISBN 13: 9781433147340

Editore: Peter Lang Publishing, 2020

Unread book in perfect condition. Codice articolo 41141541

Riassunto:

"Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell's patents expired, it had to fight competitors, thepublic, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporatepublic relations program that also shaped the legal, political, media, and cultural landscape"--

Dati bibliografici

Titolo: Promoting Monopoly : AT&T and the Politics ...
Casa editrice: Peter Lang Publishing
Data di pubblicazione: 2020
Legatura: Brossura
Condizione: As New