This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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Articoli correlati a Promotion: Analysis, Creativity, and Strategy. 2nd...

Promotion: Analysis, Creativity, and Strategy. 2nd ed.

Dommermuth, William P.

Usato - Rilegato

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