Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Davis, Aeron
ISBN 10: 0745639836 ISBN 13: 9780745639833
Editore: Polity, 2013
Nuovi
Brossura
Da
Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 25 marzo 2015
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
In. Codice articolo ria9780745639833_new
Riassunto:
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Informazioni sull'autore: Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Promotional Cultures: The Rise and Spread of...
Casa editrice: Polity
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: New