Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

James F. Engel; Martin R. Warshaw; Thomas C. Kinnear

ISBN 10: 0256122407 / ISBN 13: 9780256122404

Editore: Richard D Irwin (edition 8 Sub), 1994

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0256122407-11-1

Riassunto:

Engel, Warshaw, and Kinnear represents sophisticated coverage of the development of a promotional program for a business or non-profit enterprise from a managerial perspective. The structure is based on providing the students with a thorough understanding of consumer decision processes and communication theory. "PROMOTIONAL STRATEGY" concludes with a thorough discussion of the economic and social dimensions of promotion.

Product Description: Book by James F Engel Martin R Warshaw Thomas C Kinnear

Dati bibliografici

Titolo: Promotional Strategy: Managing the Marketing...
Casa editrice: Richard D Irwin (edition 8 Sub)
Data di pubblicazione: 1994
Legatura: Hardcover
Condizione: Very Good
Edizione: 8 Sub.