Psychology of Entertainment (Routledge Communication Series)

Bryant, Jennings; Vorderer, Peter

ISBN 10: 0805852387 / ISBN 13: 9780805852387

Editore: Routledge (edition 1), 2006

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0805852387-11-1

Riassunto:

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area.

Divided into three basic parts, this book:
*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;
*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and
*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.

Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Informazioni sull'autore: Jennings Bryant, Peter Vorderer

Dati bibliografici

Titolo: Psychology of Entertainment (Routledge ...
Casa editrice: Routledge (edition 1)
Data di pubblicazione: 2006
Legatura: Paperback
Condizione: Very Good
Edizione: 1.