Public Health Communication: Critical Tools and Strategies

Parvanta, Claudia

ISBN 10: 1284065944 / ISBN 13: 9781284065947

Editore: Jones & Bartlett Learning, 2017

New Copy. Customer Service Guaranteed. Codice articolo 3A83_88_1284065944

Riassunto:

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams.Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.

Dati bibliografici

Titolo: Public Health Communication: Critical Tools ...
Casa editrice: Jones & Bartlett Learning
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: new