Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

ISBN 10: 1138653675 / ISBN 13: 9781138653672

Editore: Routledge, 2016

pp. 302. Codice articolo 373983831

Riassunto:

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Informazioni sull?autore:

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK

Dati bibliografici

Titolo: Public Media Management for the Twenty-First...
Casa editrice: Routledge
Data di pubblicazione: 2016
Legatura: Brossura
Condizione: New