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Dati bibliografici

Titolo: Public Media Management for the Twenty-First Century (Routledge Research in Cultural and Media Studies)
Editore: Routledge
Data di pubblicazione: 2016
Lingua: Inglese
ISBN 10: 1138653675
ISBN 13: 9781138653672
Rilegatura: Brossura
Condizione: Good

Descrizione articolo

Riassunto

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Informazioni sull?autore

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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