Public Relations 247: Everything you need to know generate publicity for business success

Chow, Andrew

ISBN 10: 9810904649 / ISBN 13: 9789810904647

Editore: Candid Creation Publishing, 2015

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248 pages. 8.27x5.83x0.56 inches. In Stock.

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Dati bibliografici

• Titolo: Public Relations 247: Everything you need to know generate publicity for business success
• Editore: Candid Creation Publishing
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 9810904649
• ISBN 13: 9789810904647
• Rilegatura: Paperback
• Condizione: Brand New

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Riassunto

50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a¬flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.

Informazioni sull?autore

Andrew Chow is a social media and public relations strategist, certified life coach, entrepreneur, speaker, and author. Andrew has spoken in many conferences to both business leaders and civil servants in many different parts of the world. Andrew’s insights on social media strategy, media management, and personal branding have made him a choice selection for many workshops organisers. With his dynamic presentation style and thought leadership, he is also a frequently sought-after keynote speaker. Andrew is a recipient of the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. He was also the finalist for Most Innovative Marketing Initiative organised by the Singapore Tourism Board and was presented the Spirit of Service Award in 2012 by Asia Professional Speakers – Singapore (APSS). To date, he has been interviewed, featured and quoted more than 290 times in more than 40 local and regional media. Andrew is fondly called “ideasandrew” in all his social media connections and he has founded several social networking portals with over 10,000 profiles. Andrew is the author of Social Media 247 and Public Relations 247 and also a contributing author to the bestseller, 88 Essential Secrets to Achieving Greater Success at Work.