Public Relations Cases
Hayes, Darrell C., Hendrix, Jerry A., Kumar, Pallavi Damani
ISBN 10: 1111344426 ISBN 13: 9781111344429
Editore: Wadsworth, 2012
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Better World Books, Mishawaka, IN, U.S.A.
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 5905467-6
Riassunto:
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Titolo: Public Relations Cases
Casa editrice: Wadsworth
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: Good
Edizione: 9th Edition.