Public Relations and Corporate Racial Responsibility (Hardcover)

Lingua: inglese

Editore: Taylor & Francis Ltd, London, 2026

1032806303 / 9781032806303

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

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Venditore AbeBooks dal 29 giugno 2022

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Hardcover. Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial equality, and foster inclusivity, even in polarizing times.Many people may wonder why corporations have racial responsibilities. The author lays out several examples that describe precisely why corporations have earned racial responsibilities from the days of chattel slavery to todays AI era. The book describes how corporations have directly or indirectly participated in and benefited from racial oppression, as well as how they can use communication to help right historical wrongs. Communications and campaigns from Ben & Jerrys, Dove, Nike, P&G, Pepsi, Starbucks, and others are discussed and demonstrate how corporations have sought to communicate about matters of race, justice, and equality. CRR theory emerges from the nexus of corporate social responsibility thinking in public relations to offer scholars a new theoretical avenue they can use to identify, understand, contextualize, theorize, and analyze corporate discourse about race and its societal implications. It also provides communication practitioners guidance on how their organizations can approach communicating about race.As the book advances the development of CRR theory, it provides readers with a fresh and dynamic take on the corporation and the societal import of its communications. Scholars and practitioners in public relations, corporate communication, corporate social responsibility, corporate social advocacy, business ethics, advertising, branding, marketing, race, and social justice will find this book of interest. This book introduces corporate racial responsibility (CRR) theory. Scholars and practitioners in public relations, corporate communication, corporate social responsibility, corporate social advocacy, business ethics, advertising, branding, marketing, race and social justice will find this book of interest. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9781032806303

Titolo
Public Relations and Corporate Racial Responsibility (Hardcover)
Autore
Nneka Logan
Editore
Taylor & Francis Ltd, London
Anno di pubblicazione
2026
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1032806303
ISBN 13
9781032806303

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 43,04EUR 43,04
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