Public Relations : A Practical Guide to the Basics

Henslowe, Philip F. A.

ISBN 10: 0749429372 / ISBN 13: 9780749429379

Editore: Kogan Page, Limited, 1998

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Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 38501077-20

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Titolo: Public Relations : A Practical Guide to the ...

Casa editrice: Kogan Page, Limited

Data di pubblicazione: 1998

Legatura: Brossura

Condizione: Good

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Riassunto:

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

Product Description:

Very good copy