Public Relations Practices

Center, Allen; Jackson, Patrick; Smith, Stacey; Stansberry, Frank

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Editore: Pearson, 2012

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Dati bibliografici

• Titolo: Public Relations Practices
• Editore: Pearson
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0133127648
• ISBN 13: 9780133127645
• Rilegatura: Brossura
• Condizione: new

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Riassunto

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.