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Dati bibliografici

Titolo: Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Editore: Pearson College Div
Data di pubblicazione: 1995
Lingua: Inglese
ISBN 10: 0130981532
ISBN 13: 9780130981530
Rilegatura: Brossura
Condizione: New

Descrizione articolo

Riassunto

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

Product Description

Book by Center Allen H Jackson Patrick

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Marissa's Books is an independent new, used, and vintage bookstore in Salt Lake City, Utah. We strive to offer the most interesting and unique products in a welcoming setting, while offering the community an enriching service that is becoming harder and harder to find. Our store buys and sells books of all types for all ages, so please contact us with any questions or comments.

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