Public Relations Practices : Managerial Case Studies and Problems

Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Editore: Pearson, 2012

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Codice articolo 18621546-5

Dati bibliografici

• Titolo: Public Relations Practices : Managerial Case Studies and Problems
• Editore: Pearson
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0133127648
• ISBN 13: 9780133127645
• Rilegatura: Brossura
• Condizione: good

Descrizione articolo

Riassunto

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.