Public Relations Practices: Managerial Case Studies and Problems

Allen H Center/ Patrick Jackson/ Stacey Smith/ Frank Stansberry

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Editore: Prentice Hall, 2012

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8th edition. 288 pages. 8.90x0.60x7.00 inches. In Stock.

Codice articolo x-0133127648

Dati bibliografici

• Titolo: Public Relations Practices: Managerial Case Studies and Problems
• Editore: Prentice Hall
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0133127648
• ISBN 13: 9780133127645
• Rilegatura: Paperback
• Condizione: Brand New

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Riassunto

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.