Public Relations Practices: Managerial Case Studies and Problems. Questo articolo non è disponibile.
Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.
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Lingua: inglese
Editore: Pearson College Div, 2007
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Da: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Codice articolo ZEV.0132341360.G
- Titolo
- Public Relations Practices: Managerial Case Studies and Problems
- Autore
- Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.
- Editore
- Pearson College Div
- Anno di pubblicazione
- 2007
- Condizione
- good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0132341360
- ISBN 13
- 9780132341363
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
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Sinossi
Book by Center Allen H Jackson Patrick Smith Stacey Stansb
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