Public Relations: Strategies and Tactics (7th Edition)

Philip H. Ault,Warren Kendall Agee,Glen T. Cameron,Dennis L. Wilcox

ISBN 10: 0205360734 / ISBN 13: 9780205360734

Editore: Allyn & Bacon, 2002

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Titolo: Public Relations: Strategies and Tactics (...

Casa editrice: Allyn & Bacon

Data di pubblicazione: 2002

Legatura: hardcover

Condizione: Acceptable

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Riassunto:

Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.

Product Description:

Book by Philip H Ault Warren Kendall Agee Glen T Cameron D