Public Relations : Strategies and Tactics

Cameron, Glen T., Wilcox, Dennis L.

ISBN 10: 0321055551 / ISBN 13: 9780321055552

Editore: Pearson Education, Limited, 1999

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Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 18868073-75

Dati bibliografici

• Titolo: Public Relations : Strategies and Tactics
• Editore: Pearson Education, Limited
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0321055551
• ISBN 13: 9780321055552
• Rilegatura: Rilegato
• Condizione: Very Good

Descrizione articolo

Riassunto

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

Recensione

"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."―John M. Butler, University of Northern Iowa

"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."―Linda Hon, University of Florida