Public Relations: Strategies and Tactics, Global Edition

Wilcox, Dennis L. (Author)/ Cameron, Glen T. (Author)/ Reber, Bryan H. (Author)

ISBN 10: 1292056584 / ISBN 13: 9781292056586

Editore: Pearson, 2014

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11 edition. 624 pages. 10.00x7.95x1.22 inches. In Stock. Codice articolo zk1292056584

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Titolo: Public Relations: Strategies and Tactics, ...

Casa editrice: Pearson

Data di pubblicazione: 2014

Legatura: Paperback

Condizione: Brand New

Descrizione articolo

Riassunto:

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.