Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

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Book by Wilcox Dennis L Ault Phillip H Agee Warren K

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Articoli correlati a Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

Wilcox, Dennis L.; Ault, Phillip H.; Agee, Warren K.

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