Public Relations: Strategies and Tactics

Wilcox, Dennis ; Cameron, Glen T; Ault, Philip H.; Agee, Warren K.

ISBN 10: 0205360734 / ISBN 13: 9780205360734

Editore: Allyn & Bacon, USA, 2002

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This is a heavy book and may incur extra postal charges. Codice articolo 062986

Dati bibliografici

Titolo: Public Relations: Strategies and Tactics

Casa editrice: Allyn & Bacon, USA

Data di pubblicazione: 2002

Legatura: Hardcover

Condizione: Good

Condizione sovraccoperta: No Jacket

Edizione: Seventh Edition

Descrizione articolo

Riassunto:

Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.

Product Description:

Book by Philip H Ault Warren Kendall Agee Glen T Cameron D