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Titolo: Public Relations: A Values-Driven Approach (...

Casa editrice: Allyn & Bacon

Data di pubblicazione: 2002

Legatura: Brossura

Condizione: New

Edizione: seconda edizione

Descrizione articolo

Riassunto:

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Product Description:

Book by Guth David W Marsh Charles

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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