Public Relations: A Values-Driven Approach

Guth, David W.,Marsh, Charles

ISBN 10: 0205295746 / ISBN 13: 9780205295746

Editore: Allyn & Bacon, 1999

Riguardo questo articolo

Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_389107856

Dati bibliografici

Titolo: Public Relations: A Values-Driven Approach

Casa editrice: Allyn & Bacon

Data di pubblicazione: 1999

Legatura: paperback

Condizione: Good

Descrizione articolo

Riassunto:

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features a lively, informal tone designed to engage the audience. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Product Description:

Book by Guth David